A beginner's journey
into (content) marketing
into (content) marketing
This is the first post on my new blog, A Beginner's Journey Into (Content) Marketing. On this page, I will document my travels through the knowledge there is to be found about marketing. But first, let me tell you a little bit about myself.
My name is Simon Sileghem, and I work parttime as a Communication Administrator at Hertel. It's a big Belgian company, that works with industrial isolation, scaffolding and tracing. In my spare time, I'm a freelance copywriter. I mostly write things that fit into content marketing. Which is why I'm so interested in it. But, why should a copywriter be training himself in marketing? Shouldn't he be writing a book, or some snappy slogans? Maybe, but I simply want to know WHY I'm writing something. As an intern at Head Office, a content marketing agency, I wrote for the A.S.Adventure blog. When I first got there, I didn't really think about why I was writing a certain post. I only knew I enjoyed writing and reading the posts. But after a while, I started to get it. You don't write those blogs to have nice to read articles. Sure, they have to be fluent and well-written, but mostly, they are there to solve a problem. And not your problem, but the one of your customer. And that's why I'm looking for marketing knowledge. So I'm not just a copywriter, but one that is able to write stuff that people need. So, how am I training myself? Well, I'm taking my first steps into marketing literature. I'm currently reading three books. Firstly, there is Content Inc. by Joe Pulizzi, which is a very nice book to understand why and how you should do content marketing. Secondly, I'm reading The New Rules Of Marketing & PR by David Meerman Scott. It demonstrates how marketing has undergone an evolution towards the digital. Which is pretty interesting, and it's filled with practical cases. Last but not least, Flip The Funnel by Joseph Jaffe. I'm still on the first pages, but I'm hoping the book will make it clear how people go through the marketing funnel, as this is something I'm very interested in. So, that's it for today. And oh, if you're wondering, I've studied Journalism. Probably one of the furthest things of marketing you can study!
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